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Mitsubishi vs. Ford | St. Cloud, MN
There are a lot of choices to make when it comes to buying a new car, and one of those choices is figuring out which brand is best for you. Ford is one of the biggest names in the industry and also one of the best-selling, but smaller brands like Mitsubishi could offer drivers the same amount of quality and reliability without the inflated price tag. Here are some reasons why we think you should try out Mitsubishi instead of Ford.
In recent years, both Mitsubishi and Ford have implemented a similar sales strategy - opting to pursue the realm of SUVs and crossovers instead of passenger cars. Ford announced plans to drop vehicles like the Fusion or Focus from its lineup in the spring of this year. However, Mitsubishi is already several years deep in the same project, replacing sedans and coupes with popular crossovers such as the Outlander Sport and Eclipse Cross. However, unlike Ford, which is keeping only the iconic Mustang, Mitsubishi is still keeping around a compact car (the Mirage G4) for some variety and an affordable option for its drivers.
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A Century of Innovation
Mitsubishi and Ford have both been making cars for over 100 years, so drivers get all the innovation and experience of both companies’ respective histories when they purchase their vehicles. However, while Ford has always relied on conservative business practices, Mitsubishi hasn’t been afraid to break the mold with experimental cars, total overhauls of its lineup, and totally unique but affordable designs.
Exclusive and Efficient Engineering
Ford may have developed the recent EcoBoost lineup of engines, but Mitsubishi offers advanced and exclusive engine technology. The MIVEC engine developed by their engineering department optimizes valve timing for the best power and efficiency balance, while the INVECS Adaptive Shift Control technology adapts transmission behavior to your personal driving style. For proof of how well it works, all you have to do is look at the MitsubishiMirage - the most fuel-efficient non-hybrid on the market!
If you want to explore the current Mitsubishi lineup, come and visit us at Don Robinson Mitsubishi. We would be more than happy to show you all of the brand’s excellent vehicles.